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How to stand out from the competition. The basic elements of a brand
A brand is a unique set of words and images associated with a particular product. This list of characteristics distinguishes a company from other organisations. With a vivid and memorable name, you can leave a mark in the customer's heart and make your product stand out from hundreds of similar ones. In this new blog post from Tredittex Solution, we look at the elements that make up a brand.
Its main attributes include
Let's take a closer look at each element of the brand.
Its main attributes include
- Name;
- Identity - the external visual image of the brand;
- Positioning, the important components of which are the creation of a tagline and the definition of the mission;
- Brand legend.
Let's take a closer look at each element of the brand.
A name
To be unique, a company or product needs a name. That way it won't get lost among hundreds of competitors. A brand name is a fundamental tool that should be used to create a corporate identity.
It is best to choose a name that is simple, clear and easy to remember. It should be such that the customer immediately remembers your company. Naming is essential for those who communicate with different customers on a daily basis and have to win their place in a highly competitive market. Examples include cafes, shops, various services and online businesses with their own websites and social media accounts.
Mission Statement
You should have a clear understanding of what your company is working for and what it should bring to customers. The mission is often expressed in the company's slogan. Companies with a global vision need to think about mission first. Companies with a large number of employees also need a mission. They need an idea they can believe in.
To be unique, a company or product needs a name. That way it won't get lost among hundreds of competitors. A brand name is a fundamental tool that should be used to create a corporate identity.
It is best to choose a name that is simple, clear and easy to remember. It should be such that the customer immediately remembers your company. Naming is essential for those who communicate with different customers on a daily basis and have to win their place in a highly competitive market. Examples include cafes, shops, various services and online businesses with their own websites and social media accounts.
Mission Statement
You should have a clear understanding of what your company is working for and what it should bring to customers. The mission is often expressed in the company's slogan. Companies with a global vision need to think about mission first. Companies with a large number of employees also need a mission. They need an idea they can believe in.
Logo
It is a unique graphic mark that sets your company apart from the competition and makes your brand instantly recognisable. A logo can be verbal, graphic or a combination of both. When designing it, it is important to consider the visual and emotional connection to the brand. The elements of the logo should harmonise and form a single visual image to evoke certain associations and emotions in people.
Colours
When choosing a colour scheme, you should be guided by the nature of your brand and what you want to say to your audience. It's important not to go overboard with your palette: it's best to stick to one or two signature colours.
Colours trigger subconscious associations and influence human emotions. Red, for example, attracts attention. That's why we see it so often in advertising. Green is associated with health and calm. This is why it is actively used by pharmaceutical and cosmetic brands. Blue is associated with stability. It fits well with the corporate identity of banks and construction companies.
Legend
A legend is what a customer thinks of when they think of a brand. These thoughts must be pleasant and colourful. The legend should be created by those who care about creating a beautiful and noble image. These are primarily manufacturers and suppliers of products and household chemicals, chain stores and shops, start-ups and technology companies. Think about what makes you different from your competitors; what you do better; what you can boast about. Talk about these things. Don't make up unrealistic stories, tell the truth. Your existing customers can help you create a legend. Ask them why they chose you.
Quality is key
You may not use all the elements of branding. For example, in the early stages of your business, you can get by with a catchy name and a nice legend. You can think of the rest later. When the need arises. You may be so good at what you do that customers will have no problem remembering your name. And, most importantly, they will remember the quality of your work and service and be sure to come back to you.
It is a unique graphic mark that sets your company apart from the competition and makes your brand instantly recognisable. A logo can be verbal, graphic or a combination of both. When designing it, it is important to consider the visual and emotional connection to the brand. The elements of the logo should harmonise and form a single visual image to evoke certain associations and emotions in people.
Colours
When choosing a colour scheme, you should be guided by the nature of your brand and what you want to say to your audience. It's important not to go overboard with your palette: it's best to stick to one or two signature colours.
Colours trigger subconscious associations and influence human emotions. Red, for example, attracts attention. That's why we see it so often in advertising. Green is associated with health and calm. This is why it is actively used by pharmaceutical and cosmetic brands. Blue is associated with stability. It fits well with the corporate identity of banks and construction companies.
Legend
A legend is what a customer thinks of when they think of a brand. These thoughts must be pleasant and colourful. The legend should be created by those who care about creating a beautiful and noble image. These are primarily manufacturers and suppliers of products and household chemicals, chain stores and shops, start-ups and technology companies. Think about what makes you different from your competitors; what you do better; what you can boast about. Talk about these things. Don't make up unrealistic stories, tell the truth. Your existing customers can help you create a legend. Ask them why they chose you.
Quality is key
You may not use all the elements of branding. For example, in the early stages of your business, you can get by with a catchy name and a nice legend. You can think of the rest later. When the need arises. You may be so good at what you do that customers will have no problem remembering your name. And, most importantly, they will remember the quality of your work and service and be sure to come back to you.
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