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What is a business plan and what is it for?

Today's material in the Tredittex Solution blog is dedicated to planning in business. Let's talk about how to write a business plan properly. This guide to business development is necessary for all entrepreneurs, regardless of the scale of their activities, including dropshippers.

A business plan is a document that describes the idea of the project, the business processes and the mechanisms for their implementation in order to achieve the goals set by the entrepreneur.

The success of your project depends on three key factors:
  1. Awareness of your current situation - Point A.
  2. A clear vision of the end goal: where you and your business want to end up - Point B.
  3. Understanding the sequence of actions required to get from point A to point B.
Writing a Business Plan for Investors
When writing such a business plan, you should be aware that your main task is to prove to investors that their money will be used rationally. You need to present your plan for turning your idea into reality as attractively and convincingly as possible.

To do this, your business plan should have some important features.
  • Firstly, a logical presentation, which consists in the clarity and justification of each action, procedure or deadline described.
  • Second, it should be easy for the audience to understand.
  • Thirdly, a confident presentation of the material. Speak simply and clearly. Do not overload the text with complex terms and expressions. Investors may see this as an attempt to hide your uncertainty behind clever words.

Write a business plan for yourself
In this case, the document is written solely as a guide for you. It is necessary to calculate all the necessary indicators for the work and to start from your own capabilities. This plan should be as close as possible to your real situation in which you are going to open a business.
How to write a business plan
Working on a business plan starts with a preliminary analysis of the current situation. Before you start formulating, describing and filling in the sections, you need to gather all the information you have. If there are any gaps, you should fill them using third party sources or by consulting specialists.

One of the recognised techniques for preliminary analysis prior to business planning is the SWOT analysis. It is easy to understand and structures all the information you have in a clear way. A SWOT analysis is necessary to evaluate the internal and external factors of a company and to create an objective picture for the upcoming business planning. Once you have completed the SWOT analysis, you can move on to the description.

What sections to include in a business plan
To understand the structure of a business plan, you need to decide on its sections. The classic option for most business plans is as follows:
  1. Summary - a brief description of the whole business plan, which is almost the most important part of it. It is on the basis of the information in this section that investors most often decide whether it is worth studying the business plan in more detail.
  2. Description of goods and services.
  3. Market Analysis and Marketing Strategy
  4. Production plan.
  5. Organisational plan.
  6. Financial plan.
  7. Expected results and outlook.

Before filling in the sections in detail, gather as much information as possible on the subject of your business project. This could be data such as
  • Industry analysis with quantitative indicators;
  • Ways of promoting your products or services;
  • Competitors in the market;
  • The amount of tax deductions for your company;
  • Technologies used in the industry of your future business
  • the financial, intellectual, time and other resources of your project.

All of this will help you to write a business plan yourself in the most efficient way possible, without having to search for material for its sections. This will save you a lot of time and help you achieve good results.
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